A well-rounded Adelaide SEO team is essential to success, but building one in-house isn’t always feasible. It requires time and resources that many small businesses don’t have or aren’t willing to commit to.
Choosing the right agency to partner with is vital. Here are a few tips for selecting an SEO team to bring results: 1. Look for certifications.
1. Ask for references
The best SEO companies have an extensive portfolio of clients that they’ve worked with in the past. These clients can serve as references and testimonials on their capabilities. This is one of the most critical steps in ensuring that you’re working with an agency that can provide a quality outcome for your company.
Ask the agencies you’re considering to share their client list with you. This will give you a sense of how many companies they work with and the type of businesses they represent. Ideally, you should look for agencies that operate with similar companies.
You can also learn more about an agency’s capabilities by looking at its social media profiles and blog content. You’ll want to ensure their content is relevant and current to search engine optimisation. Search engines are constantly improving and introducing new considerations that SEO optimisers must consider. A good SEO agency will keep up with these changes, so ask them about the latest trends in the industry.
2. Look for certifications
Whether you’re building an internal Adelaide SEO team or working with an agency, it is crucial to look for specific certifications. This ensures that the team understands the necessary SEO skills and is equipped to perform their job effectively.
It’s also essential to look for a comprehensive onboarding process. This will help ensure that new hires are fully integrated into the team and understand their role and KPIs strongly. This can also include training on your business’s specific SEO tools and platforms. It’s also helpful to set up regular check-ins during their first few weeks and months on the job.
3. Look for the right mix of skills
When hiring an in-house SEO team, it’s essential to consider the skills and experience of each member. At the same time, it is not necessary to have a specialist in every area of SEO; if you’re looking for long-term results, having a team that consists of different skill sets can make a difference.
For example, having a team member who understands SEO’s technical side is essential. This includes things like coding and the way that search engines index pages. If you don’t have a team member with this type of experience, it can be challenging to rank your site.
4. Look for accountability
When choosing an SEO team, look for a company prioritising ethical SEO practices. This will ensure your website is optimised for organic search without sacrificing user experience or violating Google guidelines. In addition, a good SEO agency will adapt its strategies to your business model and objectives. For example, if you operate a local business, they will focus on tactics like optimising your Google My Business listing and targeting keywords relevant to your location.
Considering these factors, you can find a reputable SEO team that can help drive your business’s growth. Remember to set goals, create a timeline, and be transparent with your team members to ensure success. And don’t forget to celebrate your wins! A little recognition can go a long way towards building a productive and positive work environment. Then, you can focus on what matters most: growing your business.
5. Look for transparency
Suppose an SEO agency doesn’t communicate effectively with a company’s web team and content marketing department. In that case, it’s like putting the patient in for a heart transplant without having the anaesthesiologist in the room. That’s why it’s essential to look for an agency that specialises in SEO and works closely with other teams to ensure the entire inbound marketing cycle is complete.
An excellent way to do this is to browse an agency’s ‘About’ and ‘Team’ pages. These pages should reveal the company’s mission, philosophy, and collective expertise. A strong team with a cohesive vision will be transparent about who they are, which gives you an insight into their culture and creativity.
In addition, an Adelaide SEO team should provide you with clear, concise, and customised reporting based on your unique business needs. They should also be able to demonstrate measurable metrics such as organic traffic growth and keyword rankings over time. These metrics are vital to assessing the effectiveness of your SEO strategy and measuring ROI. It’s a good idea to choose an SEO agency that provides you with these reports regularly.